Johnson City Location Grand Opening – This Weekend

Hi Friends!

The Johnson City store is opening this Friday, July 1st. Come by and experience the new store. We will open at 10am and you will have the chance to sign up for drawings for the merchandise and store gift cards.

See you this weekend!

3018 Peoples Street, Suite 103
Johnson City, TN 37604


New Summer Dresses

We just received racks of new dresses at Serendipity. Come shop with us this weekend and discover summer dress styles that look awesome on. These dresses can take you from the pool or beach to a dinner date. These dresses are fresh, fashionable, and affordable. Cotton dresses start at just $49. Shop early for the best sizing and selection. See you this weekend at Serendipity.


I wanted to personally thank you for supporting Serendipity and encouraging me over the years. I am so excited to and proud to announce that I will be opening a second Serendipity location in Johnson City, TN in July 2011. The store will be located on Peoples Street, next to Dempsey’s Jewelers, across from K-mart, near ChuckE.Cheese. As always, the Bristol store will be here. We are just growing and expanding to better service more of our loyal fans. The store will feature some of the same great styles and brands that you have grown to love from the Bristol store, as well as, the same great customer service. Thank you for your love and support. Your support is the reason I am able to grow and expand. Keep shopping and I will keep giving you great, affordable fashion. I will keep you posted on the official opening date.

Kind Regards,
Sarah Jane Hull