Holiday Hours:

Christmas Eve – 10am to 3pm
Christmas – CLOSED
Monday, December 26th – CLOSED

We will resume normal business hours on Tuesday, December 27th.

Also, we will close early on New Years Eve at 3pm.

We hope you all have a VERY Merry Christmas!

Thanks for all your support and business this season!

Sarah Jane Hull


NEW Arrivals!!!!!!!!

Hello Serendipity Fans!

I just wanted you to know we have received lots of new merchandise – jewelry, dresses, belts, sweaters, tops, jeans, scarves. It is a great time to come in a shop for those last minute gifts and for those hard to shop for people on your Christmas list! Come see us this week at Serendipity!

Merry Christmas!

Secret Sale – THIS WEEKEND!

Please join us for our Secret Sale this weekend. This is truly a fan favorite! When you come in the door, you will have the opportunity to draw for a chance to receive anywhere from 10% to 50% off.

Also, we received lots of new merchandise this week. New tops, dresses, jewelry, jackets….new brands too! For those of you who have been shopping with us for a while, we received our famous long sleeve tees with lace on the bottom. We sell out of these so quickly, so shop early.

See you all this weekend!

Premier Jewelry Show at Serendipity JC this TUESDAY

Please join this Tuesday for an event you won’t want to miss. We are having a Premier Jewelry Show this Tuesday from 5pm – 7pm at the Serendipity in Johnson City. It is a great time to get a gift for all the ladies on your list. Plus, the more you buy to more we give. Some of the proceeds of this event are being donated to the Second Harvest Food Bank. Also, if you make a Premier Jewelry purchase, you will receive a coupon to get 30% off a future Serendipity purchase. Plus there will be a drawing for FREE jewelry. Don’t miss out, join us on Tuesday.

3018 Peoples Street
Johnson City, TN