It’s Our Birthday!

Six years ago this weekend, Serendipity opened its doors to the public for the first time. In those six years, we have grown from one employee and one location, to ten employees and two locations, and we’re continuing to grow everyday! 
We want to extend a huge thank you to our customers and supporters over the years. We couldn’t make any of this possible without you!
To celebrate our anniversary, we’ll be having an anniversary sale this weekend, November 1 and 2! We will be offering 20% off of your entire purchase, as well as giving away our “Small Town Girl” t-shirts, while supplies last. These t-shirts flew out the door during Rhythm and Roots weekend, so make sure to come in early!
We are open from 11 a.m. to 6 p.m., so come shop with us and help us celebrate!
We look forward to seeing you!
The Serendipity Girls 

Flash Sale

Everyone loves a sale, right?
Us Serendipity girls love a good sale, too, so we’ve got something special for you happening tonight!
We will be hosting an online “flash sale” tonight at 9:00 p.m. on our Facebook page. We will post eight different pieces of merchandise ranging from sizes extra small to large. These items will be at a HUGE discount of 60% off! 
To “purchase” one of these items, you simply comment SOLD on the picture, adding your email address and the size that you would like. We will then email you an invoice to be paid within 24 hours of the picture being posted. If you don’t pay within 24 hours of receiving your invoice, then the next person who commented for the same item and size will be the winner. 
This is our first time doing a live sale, so make sure you are on our Facebook page at exactly 9:00 p.m. sharp and ready to respond quickly!
Good luck, shoppers!
The Serendipity Girls

Staying Warm, the Stylish Way

With the last week of October upon us, fall is in full swing. Changing leaves, Halloween decorations, pumpkin-flavored everything…the list goes on.

But, these aren’t the only things happening these days.

Six years ago this weekend, Serendipity opened its doors in Bristol, Virginia.

With our anniversary approaching, make sure you stay tuned for exciting news and deals!

•    •    •

The Pea Coat

A basic piece that is a necessity for fall and winter here in the Southeast. It’s the last thing you grab before heading out the door and something you rely heavily on for several months out of the year.

All too often, we are drawn to black and more neutral colors when it comes to outerwear. While black coats are timeless and sleek, colorful, printed pea coats have become all the rage over the past few seasons. Dressed up or down, these subtle prints and bold colors will keep you looking stylish while helping you stay warm at the same time.

We have a variety of colors and prints, as well as different lengths and fabrics to better suit your taste.
Come shop with us this week to find your perfect fit!

Black and White Print Coat – $65

Maroon Coat with Gold Detail – $65

Double-Button Black and Blue Coat – $94
Pink Coat – $97

Multi-Color Striped Coat – $74

Have a great week!

The Serendipity Girls

Seasonal Statements

Now that it’s officially fall, it’s time to break out the neutral and jewel toned pieces from your closet.  Even though these colors may be a bit boring compared to the neons and pastels of spring and summer, we have the perfect jewels to spice up any “dull” winter piece. 

Black and Gold Statement Necklace – $30
Dressed up for a more formal event or dressed down for a casual day at the office, this necklace is a great statement piece, but still subtle in color. 
Bracelet – $32.50  ||  Burgundy Watch – $58
We have all you need for a fabulous fall arm party. This watch will be great for the upcoming holiday season.
Cobalt Statement Necklace – $25
Cobalt blue is a huge color this fall. This statement necklace is a great way to incorporate the cobalt trend into your wardrobe.
•    •    •
Make sure to stop by and see us Monday through Saturday from 11:00 a.m. to 6:00 p.m. to check out all of our newest jewelry and more. We have new shipments coming in daily!
Have a great Monday!
The Serendipity Girls

Downtown Loft Tours + Fall Fashions

Fall is in full swing here in Southwest Virginia and East Tennessee and at Serendipity! If you’re looking for a fun, relaxing way to spend a Saturday with your best girlfriends or the ladies of your family, we have the perfect event for you. On Saturday, October 26, the annual Downtown Bristol Loft Tours will be happening, showcasing 17 different lofts that each feature their own unique style and history.

We’re giving away two loft tour tickets, so make sure you go to our Facebook page to enter to win! Advance tickets are also available for $12, or you can purchase them the day of the event for $15. For more information, check out or call 276-664-9700.

•    •    •    •
Fall Fashions

We are getting in tons of new fall merchandise everyday! Come see us Monday through Saturday from 11:00 a.m. to 6:00 p.m. to check our all of our great new sweaters, winter coats and more!
We have a variety of different colors of boot socks that are great to wear with your favorite fall boots.

Comfy sweaters are a staple for your fall wardrobe, whether you dress them up for work or down for a casual date night. We have lots of different styles and colors, so come get them before they’re gone!

metallic sweater – $94
taupe sweater with back detail – $65

tan sweater with black heart detail – $61

chevron detail sweater – $89  ||  cobalt jeans – $126  ||  black suede TOMS booties $89
We look forward to seeing you soon!
The Serendipity Girls