Accessory Roundup

It’s hard to believe that today is the first day of March! Spring will be here before you know it, which means you can finally break out these bright colors and fun spring patterns.
Not only do we have fabulous dresses, tops and pants for the warmer weather, all of our new accessories are a guaranteed way of taking any outfit up a notch. Statement jewelry is still a huge trend, along with fun colored bags and stacked bracelets.
Here’s a glimpse at all of our new accessories…


Statement Earrings

Stop in this weekend and we’ll get you ready for warmer days!

Special Sneak Peek

With just a little under a month until the grand opening of Be. Ella Boutique, we wanted to give our future shoppers a little sneak peek at what they have to look forward to!
Boxes of merchandise are coming in everyday, with lots of trendy styles and patterns. These flowy tunics and cover-ups will be perfect for the upcoming warmer temperatures. 
We don’t want to give too much away (everyone loves a little surprise, right?!), so here are a few things we think you’ll all enjoy.

Make sure you keep an eye out for Be. Ella updates and new merchandise on our Facebook page and our website!

Being Be. Ella

With our vision of Be. Ella Boutique being that we want to make sure all women, regardless of their shape or size, feel confident in the clothes they’re wearing, we want to give you a little backstory on just how this store came to be.
Serendipity and Be. Ella owner, Sarah Jane Hull, has had this vision in my mind for several years. After years of hearing customers talk about the need for clothing for fuller figured women, Sarah took inspiration from this and the women in her family who were fuller figured, to open up a store that catered solely to them.
The name Be. Ella was inspired by Sarah’s late grandmother, Ella Jane Henry. The name Ella means beautiful in French. With this in mind, Be. Ella seemed like the perfect fit.
We want women to feel empowered by Be. Ella, to look just as good as she feels and to take pride in her look.

A Work in Progress…

Since our big announcement on Tuesday about the opening of our sister store, Be. Ella Boutique, we are now in full force preparations, gearing up for the grand opening on March 21! We want to thank all of you for your interest and excitement about this new venture!
While we still have lots of work to do, merchandise is starting to ship, flooring is being laid, fitting rooms are being build and TONS of other exciting things are happening!
Here’s just a little peek into what’s been going on down the street in the Be. Ella building…

Don’t forget to follow along on all of our social media to keep up with the latest news about Be. Ella!


After several months of planning and prepping, we are SO excited to announce the opening of a new store!
Be. Ella Boutique is a fashion forward and modern boutique dedicated to the curvy woman. Our vision for Be. Ella is to encourage woman – no matter the shape or size – to be comfortable and confident in their own skin.
Sarah, owner of Serendipity, has long seen and heard the frustrations of the curvy woman not being able to find fashionable looks for a full figure. She wanted to create a store where the curvy fashionista can find the most up-to-date fashion trends.
After seeing some of the most influential women in her life, who just happened to be curvy, have frustrations with shopping, Sarah wanted to offer solution.
Be. Ella Boutique will offer clothing ranging in sizes 14 to 24, as well as handbags and accessories.
We want to encourage our shoppers, no matter the shape or size, to be comfortable and confident in their own skin. All women should be able to wear the types of fashion seen in magazines, so we want to make that possible.
Be. Ella Boutique will be opening on Friday, March 21 at 11 a.m. The store is located at 531 State St. in Bristol, VA, just a few blocks away from Serendipity.
Stay tuned for more updates as we get closer to opening!
Be. Ella – Be Beautiful. Be You.

Shopping & Champagne

Valentine’s Day is just a few days away, and regardless of if you have a sweetheart or not, we want everyone to feel the love this year!
Join us tomorrow, Tuesday, February 11, for some special Valentine’s Day deals and sweet treats! Chocolates, cookies and mimosas will be served for you to enjoy while you’re shopping.
For an extra special treat, a $100 gift card will given away in each store! To enter, all you have to do is come into the store and put your name in the drawing, no purchase necessary!
We hope to see you tomorrow!