With our vision of Be. Ella Boutique being that we want to make sure all women, regardless of their shape or size, feel confident in the clothes they’re wearing, we want to give you a little backstory on just how this store came to be.
Serendipity and Be. Ella owner, Sarah Jane Hull, has had this vision in my mind for several years. After years of hearing customers talk about the need for clothing for fuller figured women, Sarah took inspiration from this and the women in her family who were fuller figured, to open up a store that catered solely to them.
The name Be. Ella was inspired by Sarah’s late grandmother, Ella Jane Henry. The name Ella means beautiful in French. With this in mind, Be. Ella seemed like the perfect fit.
We want women to feel empowered by Be. Ella, to look just as good as she feels and to take pride in her look.