Do you Coobie?

Bras can be a serious frustration for us girls, more often than not. Whether you’re looking for an everyday bra or a sports bra, it can be challenging to find the right fit for your body type.

The solution: The Coobie Bra

We’ve been carrying these amazing bras for several years now at Serendipity, and we’re all huge fans, so we knew that we had to get them for our Be. Ella customers.

These amazing bras are made of Spandex and Nylon and are so lightweight, you won’t even feel like you’re wearing a bra. Coobie’s can take you from the office to date night, giving you the ultimate stretch and comfort for any occasion.

Regular Coobie :: $22
Lace Coobie :: $24
Stop in this week to check out all of our new arrivals for spring. Have a great week!

Floral Love

Pastels, embellishments, metallics…these are just a few of the trends that we’re seeing this season.
We’re fans of all of these trends at Serendipity, but one of our favorite trends for the warmer months is florals. When you think of spring, flowers immediately come to mind, and that’s no different when it comes to your wardrobe.
We have the floral trend covered with a large assortment of tops, skirts and dresses, as well as lightweight spring scarves that can add just the right amount of pop to any outfit.
Whether it’s a look of head-to-toe florals, or a simple floral embellishment, we’ve got this trend covered for spring and summer!

Stop in today and let us get you styled for spring!

The Essentials

Spring has officially sprung! The time has finally arrived, where we can switch out the heavy coats and thick sweaters for our breezy dresses and lightweight tops.
At Serendipity and Be. Ella, we’ve got you covered for all of your spring essentials, but there are some things that we all need to make it throughout all of the different seasons.
With a little help from one of our favorite bloggers, The Curvy Fashionista, we’ve put together a list of five essential things that every woman needs in her closet.
•        •        •

5 Essential Closet Pieces
1. A great fitting bra.
2. The perfect pair of denim.
3. LBD (little bold dress).
4. A suit.
5. A white blouse.

•        •        •

Stop into Serendipity and Be. Ella and let us help you build your wardrobe with the essentials and some great pieces for the warmer months!
Have a great week!


Be. Ella Boutique is open for business!!
The day has finally arrived and we could not be any more excited! After a months of preparation, Be. Ella is open and shopping!

Be. Ella will be open Monday through Saturday from 11:00 a.m. to 6:00 p.m. We are located at 531 State Street in Bristol, VA.
For our grand opening day, we will be staying open until 8:00 p.m. to participate in Downtown Bristol’s event, Art Divine
Come out and join us for a special day and see all of our fabulous new merchandise!

An Invitation Just for You!

We have a very special event coming up this week that we want YOU to be a part of!
As most of you know, Be. Ella Boutique, a store dedicated solely to the curvy woman, will have its grand opening this week.
As a special treat for our customers, we are having an event to kick off this exciting new venture. Please join us this Thursday evening, March 20, from 4 p.m. to 8 p.m., for a fun night of shopping and socializing as we open the doors to our new store! Cheese and wine will be served for you to enjoy while you’re shopping.
On Friday, March 21, we will have our Grand Opening from 11 a.m. to 9 p.m. Downtown Bristol will be hosting the quarterly event, Art Divine, on Friday evening, so Be. Ella will be staying open later to participate.
Make sure to tell your friends, family members and co-workers about the opening of Be. Ella Boutique and our special event that is happening!
We hope to see you there!!

Spring & Summer TOMS

As we’re gearing up for spring at Serendipity, our new styles of TOMS are making us even more excited for warm weather, bright colors and sunshine.
Here’s a little peek at some of the newest styles…
B&W Embroidered Flats :: $84
Taupe/Cobalt/Pink Moroccan Cutout Flats :: $89

Taupe Suede Platform Wedge :: $69

Mixed Correa Sandals :: $59
B&W Women Sandals :: $59
Chambray Correa Sandals :: $59

Black Jutti Flats :: $89
Algiers Blue Jutti Flats :: $89

Black Mixed Rope Strappy Sandal :: $69

Denim Embroidered Classics :: $54
Pink Space-Dyed Classics :: $54
Black Space-Dyed Classics :: $54
P.S. – Don’t forget about Be. Ella Boutique opening next week! Follow us on Facebook to stay up-to-date with everything that’s happening.

The final countdown…

12 days, ladies, 12 days!
This week, we’re starting our final preparations on Be. Ella. Mannequins are here, chandeliers are hanging, the awning is going up tomorrow and then we’re getting in there to make the space look like a boutique!
We can’t wait for you all to see the finished product! We’re so excited to open and start styling all of you fabulous ladies.
Make sure you are keeping an eye out on our Facebook page. We will have some exciting news to share with you all this week…and maybe even a giveaway!
For now, here’s a peek at what’s been going on over the weekend down the street at Be. Ella…

Have a great Monday!