Be. Ella on Daytime Tri-Cities

On Tuesday, June 10th, Sarah (owner of Serendipity and Be. Ella) will be on Daytime Tri-Cities talking about Be. Ella and showing some of our gorgeous summer merchandise!
Make sure you tune in to WJHL tomorrow morning at 10:00 to see what we’ve got going on at Be. Ella!

Memorial Day SALE


Memorial Day sales are happening RIGHT NOW at Serendipity AND Be. Ella!
At Serendipity, select spring/summer styles are 30-50% off. Dresses, belts, tops, handbags and MORE!
At Be. Ella, receive 25% off of select styles. Some items are already on sale, so these are some great deals that you definitely won’t want to pass up!
You can shop these sales now through May 31st, so get down and score some savings!
Have a happy and safe Memorial Day weekend!


After several months of planning and prepping, we are SO excited to announce the opening of a new store!
Be. Ella Boutique is a fashion forward and modern boutique dedicated to the curvy woman. Our vision for Be. Ella is to encourage woman – no matter the shape or size – to be comfortable and confident in their own skin.
Sarah, owner of Serendipity, has long seen and heard the frustrations of the curvy woman not being able to find fashionable looks for a full figure. She wanted to create a store where the curvy fashionista can find the most up-to-date fashion trends.
After seeing some of the most influential women in her life, who just happened to be curvy, have frustrations with shopping, Sarah wanted to offer solution.
Be. Ella Boutique will offer clothing ranging in sizes 14 to 24, as well as handbags and accessories.
We want to encourage our shoppers, no matter the shape or size, to be comfortable and confident in their own skin. All women should be able to wear the types of fashion seen in magazines, so we want to make that possible.
Be. Ella Boutique will be opening on Friday, March 21 at 11 a.m. The store is located at 531 State St. in Bristol, VA, just a few blocks away from Serendipity.
Stay tuned for more updates as we get closer to opening!
Be. Ella – Be Beautiful. Be You.