Be. Ella Boutique is open for business!!
The day has finally arrived and we could not be any more excited! After a months of preparation, Be. Ella is open and shopping!

Be. Ella will be open Monday through Saturday from 11:00 a.m. to 6:00 p.m. We are located at 531 State Street in Bristol, VA.
For our grand opening day, we will be staying open until 8:00 p.m. to participate in Downtown Bristol’s event, Art Divine
Come out and join us for a special day and see all of our fabulous new merchandise!

An Invitation Just for You!

We have a very special event coming up this week that we want YOU to be a part of!
As most of you know, Be. Ella Boutique, a store dedicated solely to the curvy woman, will have its grand opening this week.
As a special treat for our customers, we are having an event to kick off this exciting new venture. Please join us this Thursday evening, March 20, from 4 p.m. to 8 p.m., for a fun night of shopping and socializing as we open the doors to our new store! Cheese and wine will be served for you to enjoy while you’re shopping.
On Friday, March 21, we will have our Grand Opening from 11 a.m. to 9 p.m. Downtown Bristol will be hosting the quarterly event, Art Divine, on Friday evening, so Be. Ella will be staying open later to participate.
Make sure to tell your friends, family members and co-workers about the opening of Be. Ella Boutique and our special event that is happening!
We hope to see you there!!

The final countdown…

12 days, ladies, 12 days!
This week, we’re starting our final preparations on Be. Ella. Mannequins are here, chandeliers are hanging, the awning is going up tomorrow and then we’re getting in there to make the space look like a boutique!
We can’t wait for you all to see the finished product! We’re so excited to open and start styling all of you fabulous ladies.
Make sure you are keeping an eye out on our Facebook page. We will have some exciting news to share with you all this week…and maybe even a giveaway!
For now, here’s a peek at what’s been going on over the weekend down the street at Be. Ella…

Have a great Monday!

We’re getting there…

As the days keep passing by, we’re making more and more progress down the street at Be. Ella!
We’re quickly approaching March 21, and we couldn’t more be excited about this new endeavor. We have lots of exciting things under our belts for our new Be. Ella customers, so make sure you stay tuned for announcements…and maybe some giveaways!
Boxes are piling up with the new merchandise, jewelry and accessories are on their way and the store is looking less and less like a construction site everyday!
Take a look…
We have windows!

Don’t forget to follow along on all of our social media to keep up with the latest news about Be. Ella!
Facebook  |  Twitter  |  Pinterest  |  Instagram
Have a great week!

Special Sneak Peek

With just a little under a month until the grand opening of Be. Ella Boutique, we wanted to give our future shoppers a little sneak peek at what they have to look forward to!
Boxes of merchandise are coming in everyday, with lots of trendy styles and patterns. These flowy tunics and cover-ups will be perfect for the upcoming warmer temperatures. 
We don’t want to give too much away (everyone loves a little surprise, right?!), so here are a few things we think you’ll all enjoy.

Make sure you keep an eye out for Be. Ella updates and new merchandise on our Facebook page and our website!

Being Be. Ella

With our vision of Be. Ella Boutique being that we want to make sure all women, regardless of their shape or size, feel confident in the clothes they’re wearing, we want to give you a little backstory on just how this store came to be.
Serendipity and Be. Ella owner, Sarah Jane Hull, has had this vision in my mind for several years. After years of hearing customers talk about the need for clothing for fuller figured women, Sarah took inspiration from this and the women in her family who were fuller figured, to open up a store that catered solely to them.
The name Be. Ella was inspired by Sarah’s late grandmother, Ella Jane Henry. The name Ella means beautiful in French. With this in mind, Be. Ella seemed like the perfect fit.
We want women to feel empowered by Be. Ella, to look just as good as she feels and to take pride in her look.

A Work in Progress…

Since our big announcement on Tuesday about the opening of our sister store, Be. Ella Boutique, we are now in full force preparations, gearing up for the grand opening on March 21! We want to thank all of you for your interest and excitement about this new venture!
While we still have lots of work to do, merchandise is starting to ship, flooring is being laid, fitting rooms are being build and TONS of other exciting things are happening!
Here’s just a little peek into what’s been going on down the street in the Be. Ella building…

Don’t forget to follow along on all of our social media to keep up with the latest news about Be. Ella!