What body type are you???


photo credit: sheknows.com
I mentioned last week that there are some key things to keep in mind when you are shopping and taking styles into a fitting room to try on.  One thing I mentioned was keep in mind what body style you are and what looks best on your figure.
So today, I am going to elaborate on finding and knowing your body type.  Click the link below for an article that highlights this topic.  By the end of this short article I hope you will know and understand your body shape and the do’s and don’ts of dressing your body shape.
Sarah Jane

Want to know what dress style fits your body type?

Dresses come in all shapes, styles, and patterns. We, as women, like choices but, if you are like me, sometimes all of those choices begin to become overwhelming when it comes to picking the right dress for my body style. Often I get into the fitting room with styles that are not right for me, and leave feeling frustrated. By following a few simple steps when you are picking dresses out, you will find there is a way to take the right dresses into the fitting room, so you will have the best options suitable for you and your body type.
1.)  Know your body type.  Curvy, pear shaped, apple shape, hour glass, straight…. there are so many body types out there.  It is important to analyze you body style and make sure you are taking styles in the fitting room that you know are best for your particular body style.  (Stay tuned for next week’s blog for the specifics on each body type and what is best for each)
2.)  Pick colors that work with your skin tone and hair color.  This is a must.  As much as I would LOVE to be able to wear citron (yellowish/green), I cannot wear this color.  I have resolved to not take it into the fitting room because it just brings disappointment.
3.)  Pattern is so specific to a person’s personal taste.  Don’t take patterns in the fitting room that you don’t LOVE.  If you are going to wear it, you need to really love the pattern.
Hope these three simple steps will help you choose the best dress options for you to take into the fitting room.  As mentioned above, I will elaborate more on body type and styles that are best for each in our next blog.
Sarah Jane

Happy Birthday, SERENDIPITY!!!

Thank you, our loyal fans and customers, for 7 wonderful years!  We have had amazing success and growth over the past 7 years and we expect that the best is yet to come.  We would not have made it this far without your support, encouragement, and patronage.  Please stay tuned as we have many more BIG things on the horizon.  Thanks to all who came out this past weekend to celebrate with us!

We have lots of new shipments we are putting out this week.  We have received many new gift giving items and all at AMAZING price points for the holidays.  Come see all that is happening around Serendipity.  We have two locations to serve you:

Serendipity Boutique
705 State Street
Bristol, VA 24201


Serendipity Boutique
3018 Peoples Street
Bristol, VA 24201


Tax Free, 60% off, BCM Grand OPENING… so much more!!!

Come see us at Serendipity this weekend.  It is TAX FREE weekend on qualifying items.  Plus we made our clearance sale even bigger for the weekend.  Receive 60% off all summer clearance items, plus 40% off select TOMS.

New fall shipments have started to arrive too.

Come see us this weekend.

Our fabulous, locally themed tees are HERE.  Come see what customers are raving about, and what causes these tees to sell out every time we get them in.  These beauties are designed by owner, Sarah Jane Hull.  So, you won’t be able to find these any where else.

Enjoy the OPENING weekend at The Birthplace of Country Music Museum.  Click Here to see all of the festivities and celebrations surrounding this HUGE day.

Serendipity: Summer Must Haves

As crazy as it seems, summer will be here before we know it!
To get you and your wardrobe ready, we’ve rounded up a few essentials to make sure you’ll be looking your best this summer.
Maxi Dresses
We’re a big fan of maxi dresses around here, and we think you’ll love these, too. Maxi dresses are a great piece to have during those hot summer months. Just throw it on, add some accessories and cute shoes, and you’re set!
Bourbon & Boweties
The best way to accessorize this summer…Bourbon & Boweties! With the beautiful colors and unique stones, these will accent any outfit you’re wearing.
Colorful Bag
A fun, bright bag is a great way to add a little something extra to your outfit. We have some gorgeous bags in pastels and bright colors, and we’re especially loving these hot pink styles. So chic and spunky!
Stop in this weekend to shop all of our summer styles before they’re gone!

We Can’t Live Without…

It’s no secret that we’re all fashion lovers at Serendipity (hence, the working at a women’s boutique!), but that isn’t the only thing we’re into around here.

Just like most women, we like to look and feel our best, so today we’ve decided to switch things up and do a fun post on some of our beauty favorites here at Serendipity.
We’ve rounded up all the girls and got a list of all of our go-to beauty products. Check them out!

•        •        •

Owner, Serendipity

“My hair straightener. I have naturally curly hair, but prefer my hair straight.”

“Lipstick. I feel naked without it!”


“Lip gloss. I always have it with me.”

“Kenra Mousse. It’s the only thing that tames this crazy mane of mine!”


“Mascara, for sure!”

“My flat iron for my hair.”


“Mascara. I wear it even when I don’t wear anything else.”

•        •        •

We hope you enjoyed our special post today!

Don’t forget to come see us this weekend and shop all of our new spring arrivals! We have so many great dresses for all of your upcoming special occasions.

Have a great weekend!

Be. Ella: Easter Dresses

Easter is just a few days away, and we know some of you ladies are still scramming for a dress!

We have some gorgeous options at Be. Ella right now that can definitely be worn again after Easter Sunday. We also have several cardigans and cover-ups in an array of colors, if you’re looking to cover up a little more.

Take a look!

Floral Peplum Dress :: $55

Festival Dress :: $42
Ditzy Floral Dress :: $49

Daisy Lace Dress :: $63
Mesa Dress :: $69

Summer Maxi :: $42
Stop by this week and we’ll get you styled for this special holiday.
We’re open Monday through Saturday, 11:00 a.m. to 6:00 p.m.!